Bring Me The Horizon – Drown
Sheffield’s post-hardcore giants Bring Me The Horizon are back with their latest single ‘Drown’. The band’s latest album ‘Sempiternal’was a huge commercial success, debuting at #3 on the UK Album Charts selling over 9000 copies within the first week of release and receiving Gold certification in Australia, as well as Silver certification in the UK. ‘Sempiternal’ was the band’s first release on a major label, and after many concerns amongst the band’s fan base about a change in the band’s musical direction the band definitely outdid themselves, bringing in more melody and electronic elements which gave their music more depth.
Given that I really enjoyed Bring Me The Horizon’s latest album, I was pretty excited when I heard about the new single. One of my housemates found a leak some days before the official release and was quick to damn it as ‘terrible’, exclaiming how it was “so baaaaaaaad [they felt] ill”. His reasoning was that it was “too commercial”, but hey, it’s a single right and singles are supposed to be slightly commercial to get airplay – it’s how it works. It’s like an advertisement for the completed product, I reasoned with myself as I have done many a time before.
Looking for some more kick-ass post-hardcore? I’m afraid you’ve come to the wrong place. What you get in this little package sounds nothing more than a recycled generic hard rock song you’d hear on Radio 1, with even more cliché lyrics with the band’s sound is so watered down it’s totally uninspiring, lacking any of the ‘kick’ previously present through the music. Don’t get me wrong, the music is not ‘bad’ by most standards… it’s just… boring. I really hope that ‘Drown’ is nothing more than a marketing attempt to get more radio play, and that the new album will not dampen the raw energy that makes Bring Me The Horizon the band they are.